Visibility into Distribution and Maintaining Your Wine’s Reputation
Many winemakers realize that mainstream distribution is the weak link. To fix this weak link, winemakers are using PakSense Labels to get an accurate picture of what their product experiences during shipping. A PakSense Label is placed within a case of wine with a self-addressed return envelope enclosed. When the wine reaches the retail location, receiving staff simply mail back the PakSense Label in the envelope. When the winemaker receives the label, the temperature data is downloaded and a complete and accurate picture of the temperatures their product experienced during shipping is displayed. This helps winemakers pinpoint if, when and for how long temperature abuse occurred. PakSense Labels provide visibility into what happens to their product when it is out of their control and arms them with information to help determine if changes in distribution methods are warranted.
PakSense Labels - How will you use them?
Read the Associated Press article regarding the use of PakSense Labels in the wine industry